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Shine, TCL Communication


SHINE is a premium full metal phone with smooth & soothing design. Its graphic universe is aesthetic close to the luxury, with a touch of fun. Therefore, for that global campaign, the "Gold Metal Woman” is a metaphor of the product. She symbolizes elegance and fashion with some disruption. For this project, i worked as an artistic director and motion design for concept of global campaign in association with Woowyourlife agency.